The Customer Education Playbook

The Customer Education Playbook by Barry Kelly and Daniel Quick offers a comprehensive guide for engaging, converting, and retaining customers through effective education strategies. It covers how to define success, develop customer education plans, and measure key metrics, emphasizing the importance of prioritizing customer learning to maximize long-term value. Ideal for business leaders and practitioners across industries, especially in SaaS, the book provides practical insights to help organizations deliver sustained customer success and revenue growth.