Targeted

In "Targeted," listeners explore the dynamic world of online advertising, which is rapidly becoming the second-largest advertising channel in the U.S. This audiobook offers a comprehensive look at the history, innovations, and individuals shaping the digital advertising landscape, including the transformative impact of real-time bidding. Through an accessible narrative, it demystifies complex technologies and trends, making it an essential resource for anyone seeking to understand how to effectively connect with customers in the evolving online marketplace.