Meat

In "Meat," Bruce Friedrich, founder and president of the Good Food Institute, presents a thorough exploration of how science, policy, and industry can collaborate to meet the growing global demand for meat in a healthier and more sustainable way. Highlighting the need for innovation, Friedrich discusses the potential of plant-based and cultivated meat to satisfy our craving for traditional meat while offering benefits such as improved nutrition and biodiversity preservation. With historical context and contemporary examples, he envisions a future where new meat production methods contribute to economic growth, food security, and environmental resilience.