What Great Salespeople Do
Narrated by Ben Zoldan
- Released
- July 20, 2021
- Length
- 7 hrs 48 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
In "What Great Salespeople Do," authors Michael Bosworth and Ben Zoldan explore the art of storytelling as a powerful tool for building relationships and influencing buyer decisions. This groundbreaking book combines insights from various disciplines to present a framework that transforms sales techniques into engaging, trust-building conversations. By leveraging emotional intelligence and the art of narrative, it equips sales professionals with practical strategies to connect authentically with customers and drive successful outcomes.
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