Covert Cows and Chick-fil-A

In "Covert Cows and Chick-fil-A," longtime CMO Steve Robinson shares the transformative journey of Chick-fil-A, detailing how the company redefined fast-food marketing to become one of America’s most beloved brands. With insights from his 34-year tenure, Robinson recounts pivotal moments, including the crafting of the corporate purpose and the iconic "Eat Mor Chikin" campaign, while emphasizing the strong culture built on Christian values and customer focus. This engaging narrative provides an insider's perspective on the principles that guided the company's remarkable growth and resilience. The audiobook also offers a visual marketing strategy companion PDF for a deeper understanding of its branding.