The Startup Way

In The Startup Way, bestselling author Eric Ries expands on the entrepreneurial principles from The Lean Startup to help organizations of all sizes, from established multinational corporations to emerging startups, achieve sustainable growth and innovation. Drawing from his experiences with various enterprises, including well-known companies like GE, Toyota, Amazon, and Facebook, Ries presents a system of entrepreneurial management designed to foster adaptability and transformation in today's rapidly changing environment. This audiobook offers practical insights, in-field stories, and essential tools to guide organizations in navigating the challenges of the twenty-first century.