unPACKED

In "unPACKED," insights experts Alex Hunt, Matt Salem, and the Behaviorally team leverage decades of experience with leading brands to explore how behavioral research influences consumer decision-making, particularly during the crucial purchase transaction. They reveal industry secrets through real-world case studies and practical frameworks, empowering listeners to make informed decisions and maximize their packaging’s potential. This audiobook equips you with benchmarks for expectations and strategies for achieving effective packaging, ultimately guiding you to predict successful packaging that drives sales.