From Silo to Network

"From Silo to Network" is a pragmatic guide for senior leaders focused on enhancing customer experience (CX) through improved organizational collaboration. It presents a 10-step methodology to dismantle silos and establish cross-functional teams, emphasizing the importance of data governance and standard interfaces. Featuring case studies from companies like Spotify and Haier, the book provides actionable strategies for fostering a networked organization, orchestrating omnichannel experiences, and implementing a sustainable, metrics-driven model that ensures consistent, profitable outcomes. Ideal for customer experience and marketing leaders, this playbook offers a structured approach to transforming fragmented efforts into a cohesive system.