The Center of Experience, Second Edition

In this audiobook, listeners will explore the evolving relationship between brands and their audiences, emphasizing the growing demand for valuable experiences from both customers and employees. The author presents a comprehensive blueprint for establishing a Center of Excellence that integrates brand experience, covering essential components like governance, culture, and measurement. With insights drawn from the pandemic era, the updated edition guides organizations on actionable steps towards improving internal operations for long-term success. Featuring a foreword by experience expert Diane Magers, this work serves as an important resource for fostering meaningful engagement.