Robin Hood Marketing
Narrated by Gwen Hughes
- Released
- April 16, 2013
- Length
- 9 hrs 16 mins
- Format
- Unabridged Audiobook
- Publisher
- Audible Studios
In "Robin Hood Marketing," veteran marketer Katya Andresen simplifies the art of creating successful marketing campaigns for nonprofits by outlining 10 essential rules. Using engaging examples, she illustrates how to ethically apply these strategies, drawn from corporate tactics, to champion good causes. Additionally, Andresen shares insights on effectively connecting with media professionals to amplify messaging. With her extensive background in marketing and journalism, she provides a valuable resource for anyone looking to enhance their nonprofit's outreach and impact.
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