ALIEN Thinking

"ALIEN Thinking" explores how individuals known for their extraordinary creativity—referred to as "aliens"—employ five distinct patterns of thinking: Attention, Levitation, Imagination, Experimentation, and Navigation. Professors Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade draw on a decade of research examining inventors, scientists, and artists to reveal how these patterns enable fresh approaches to problem-solving. Through engaging stories, the authors illustrate how anyone can adopt these strategies to unlock innovative solutions and confront complex challenges.