Never Ask for the Sale

In "Never Ask For The Sale," tech leader and executive coach Sue Heilbronner presents an actionable guide designed to enhance selling skills through authenticity and integrity. Drawing from her journey of building a successful coaching enterprise, Heilbronner shares invaluable insights, tools, and exercises that encourage individuals to align their strengths with effective sales strategies. Central to her approach is the concept of "passionate ambivalence," a practice that promotes displaying selectivity in work while expressing enthusiasm for one’s expertise. The book fosters self-awareness and actionable steps at the intersection of coaching, personal growth, and sales success.