Hooked: How to Build Habit-Forming Products

In the revised audiobook Hooked, author Nir Eyal explores the reasons why certain products engage users while others fail, introducing the "Hooked Model," a four-step process for building customer habits. Aimed at product managers, designers, and marketers, it offers practical insights and actionable steps to create products that users return to willingly. Drawing on years of research and experience, Eyal shares behavioral techniques employed by successful companies like Twitter and Instagram, along with a new case study focused on building health habits.