Strategic Marketing Management, 11th Edition
- Released
- August 18, 2025
- Length
- 14 hrs 42 mins
- Format
- Unabridged Audiobook
- Narration
- AI narration
- Publisher
- Independently Published
"Strategic Marketing Management" outlines essential marketing strategy principles through a structured framework designed to address real-world business challenges and capitalize on market opportunities. Combining theoretical insight with practical application, the book enhances the marketing skills of professionals across various contexts, from startups to established firms. Its concise format makes it an ideal resource for MBA, Executive MBA, and Executive Education programs.
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