Data Is Everybody's Business

"Data Is Everybody’s Business" serves as an evidence-based guide that demystifies data monetization for all members of an organization, from employees to board members. It goes beyond merely selling data sets, exploring three key strategies for turning data into revenue: enhancing operations, integrating data with products, and developing information offerings. Grounded in extensive academic research, including insights from the MIT Sloan Center for Information Systems Research, the book includes definitions, self-reflection questions, and case studies to foster understanding and engagement in data monetization across the organization. This guide is perfect for those involved in data literacy training and digital transformation initiatives.