Onward

In Onward, Howard Schultz reflects on his return as CEO of Starbucks in 2008, eight years after stepping down, driven by a desire to revive the company's core values amidst economic challenges. He documents Starbucks' transformation during a tumultuous period, emphasizing the balance between achieving profitability and maintaining a compassionate, human-centered approach. This narrative highlights Schultz's leadership philosophy, which prioritizes the importance of winning the right way.