Artificial Intelligence for Marketing

Artificial Intelligence for Marketing offers a practical guide to understanding essential aspects of artificial intelligence, such as natural language processing and machine learning, tailored for marketers without a technical background. The audiobook features simple illustrations and real-world case studies to help listeners effectively collaborate with data scientists and leverage AI for competitive advantage. By focusing on data-driven strategies, this resource equips marketing professionals to utilize cutting-edge technology and enhance their marketing efforts—all without requiring any mathematical expertise.