Why Motivating People Doesn't Work...and What Does (Second Edition)

In this second edition of her bestselling work, motivation researcher Susan Fowler reveals that traditional attempts to motivate employees may be counterproductive. Expanding on her Spectrum of Motivation model, Fowler addresses contemporary leadership challenges, including hybrid work, employee retention, and engagement, while dismissing overused tactics like gamification. Through her pragmatic, empirically backed approach grounded in self-determination theory, she equips leaders with the skills necessary to foster choice, connection, and competence, ultimately leading to a more productive and fulfilled workforce.