Changing the Channel

In this insightful audiobook, authors Michael Masterson and MaryEllen Tribby emphasize the necessity of multi-channel marketing for success in today’s business landscape. Drawing on their extensive experience with notable companies, they detail 12 crucial marketing channels, including social media, direct online marketing, and traditional advertising. Written in an engaging and straightforward manner, the audiobook addresses the workings and potential challenges of each channel, guiding listeners on how to effectively reach prospective customers and maximize revenue.