Founding FUBU

In this captivating memoir, Daymond John recounts his journey from a young boy in Hollis, Queens, to co-founding the iconic fashion label FUBU during the explosive rise of hip-hop in the '90s. Frustrated by the fashion industry's disregard for the hip-hop community, John and his childhood friends launched FUBU from his mother’s home, transforming it into a six-billion-dollar brand that redefined cultural identity and entrepreneurship. Filled with behind-the-scenes tales and anecdotes from notable figures, this audiobook immerses listeners in a nostalgic exploration of an era that forever changed music and fashion, complemented by an original score from award-winning composer Gary Gunn.