The Financial Times Guide to Strategy, 5th Edition

The Financial Times Guide to Strategy is an essential resource for anyone looking to understand and implement effective strategic practices. This comprehensive guide, authored by Richard Koch, provides a clear overview of corporate and business unit strategies, featuring insights from renowned strategic thinkers. Updated and expanded, the fifth edition presents practical tools and techniques to help you develop your own strategies, backed by real-world examples and straightforward guidance. It's a jargon-free reference designed to empower you to ask the right questions and take informed actions in your strategic endeavors.