The Marketing Mix That Works

In "The Marketing Mix That Works," Jonathan Fashbaugh, a seasoned marketing strategist, offers dentists a comprehensive guide to effectively managing their marketing efforts. The book provides a clear framework for attracting new patients, addressing key components of a successful marketing mix, and avoiding common pitfalls that lead to wasted budgets. With practical strategies and insights drawn from his extensive experience, Fashbaugh equips both new and established dental professionals with the tools to optimize their marketing and drive practice growth.