A New Way to Think

In "A New Way to Think," Roger Martin shares insights from his extensive experience advising CEOs of leading companies, highlighting the common reliance on outdated strategic models. He challenges these automatic frameworks by addressing fundamental questions regarding competition, corporate culture, and innovation, presenting a fresh perspective that encourages leaders to think critically. Through a collection of his renowned Harvard Business Review articles, Martin offers a comprehensive exploration of management concepts, emphasizing the interconnectedness of strategy and execution while focusing on customer-centric success.