Competing in the Age of AI

In this audiobook, Marco Iansiti and Karim R. Lakhani explore how AI-driven processes are revolutionizing industries by redefining the very concept of a firm. They argue that organizations centered around data and analytics can overcome longstanding constraints on growth, allowing for unmatched scalability and the ability to cross industry boundaries. Through case studies from companies like Airbnb, Microsoft, and Amazon, the authors illustrate how this transformation leads to enhanced learning and more sophisticated predictive capabilities. As traditional operating limitations fade, they suggest that strategic approaches to business must evolve accordingly.