The Titanic Effect
Narrated by Todd Saxton , M. Kim Saxton
- Released
- August 4, 2020
- Length
- 8 hrs 53 mins
- Format
- Unabridged Audiobook
- Publisher
- Morgan James Publishing
This audiobook, created by award-winning business school professors and a tech serial entrepreneur, provides insights into what makes a start-up successful by focusing on the pitfalls to avoid rather than prescribing specific actions. It includes success stories from small businesses featured on the How I Built This podcast, as well as cautionary tales of failure, including a comparison to the Titanic, which sought to disrupt its industry but met a disastrous fate. Through these contrasts, it illuminates the common barriers to success that modern start-ups face today.
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