The Titanic Effect

This audiobook, created by award-winning business school professors and a tech serial entrepreneur, provides insights into what makes a start-up successful by focusing on the pitfalls to avoid rather than prescribing specific actions. It includes success stories from small businesses featured on the How I Built This podcast, as well as cautionary tales of failure, including a comparison to the Titanic, which sought to disrupt its industry but met a disastrous fate. Through these contrasts, it illuminates the common barriers to success that modern start-ups face today.