Go Long

In "Go Long," authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel explore strategic decisions made by various CEOs that have allowed their companies to thrive amid competition. Through real-life examples, such as CVS's controversial two-billion-dollar investment and Ford's impressive turnaround, the book emphasizes the importance of long-term thinking over short-term gains. The authors illustrate how this approach not only fuels innovation and purpose-driven strategies but also helps organizations navigate challenges and secure sustained success.