Rebranding Christianity

In Rebranding Christianity, Pastor Jeff Jones and marketer Mike Hogan explore how the Christian faith has deviated from its core message of radical love, as exemplified in John 13. Through a combination of personal insights and case studies from various brands—both trusted and reviled—they analyze how Christianity has lost its positive perception and offer strategies for reclaiming its true essence. The authors encourage a return to the foundational intention of the faith, emphasizing the need for a rebrand centered around love.