The Voice of the Underdog
Narrated by Mike Sullivan , Michael Tuggle
- Length
- 5 hrs 34 mins
- Format
- Unabridged Audiobook
- Publisher
- Paul Bromfield
In The Voice of the Underdog®: How Challenger Brands Create Distinction by Thinking Culture First, advertising experts Mike Sullivan and Michael Tuggle explore the vital link between a company’s culture and its brand identity. Through compelling case studies and thought-provoking insights, the audiobook reveals how challenger brands leverage their unique cultures to stand out in competitive markets. It concludes with a practical blueprint for listeners to cultivate their own impactful company culture.
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