They Pay for Water

They Pay for Water is an inside account of the pioneering development of XM Satellite Radio, chronicling the journey of co-founder Dan Murphy from his early days at Sony to leading the company through a decade of growth, challenges, and major events. The book offers a behind-the-scenes look at the complexities of launching a new technology and transforming public perception, including the struggles of scaling a national broadcast service in a changing media landscape. It also reveals the personal and professional sacrifices made along the way, culminating in the company's eventual merger with Sirius.