Loop

"Loop" introduces a new marketing framework designed to adapt to the disruptions caused by AI. Developed by Kipp Bodnar and Kieran Flanagan, the four-stage Loop Marketing system—Express, Tailor, Amplify, Evolve—aims to help teams learn quickly, stand out from the competition, and scale creative efforts effectively. The book focuses on practical strategies for building buyer models, crafting core narratives, optimizing AI recommendations, and measuring success, making it applicable to businesses of all sizes and types.