Keep Them for Good

"Keep Them for Good" offers a practical, step-by-step retention system for nonprofits of all sizes, drawing on the author’s three decades of fundraising experience. Filled with actionable tools, strategies, and real-life stories, the book emphasizes the importance of timely acknowledgments, low-cost stewardship, and building long-term donor and sponsor relationships. It provides guidance on re-engaging lapsed supporters, creating reliable monthly giving programs, and transforming sponsors’ employees into active donors—all structured around a manageable annual calendar. This resource aims to help organizations foster lasting supporter loyalty and ensure their donors want to stay.