Do the Thing

"Do The Thing" offers a science-backed, empathetic approach to making sustainable behavior changes, even when motivation wanes and circumstances are unpredictable. Drawing from behavioral science and nearly two decades of coaching across 25 countries, it guides listeners on designing adaptable habits that work with human nature rather than against it. The book emphasizes reducing friction, experimenting, and self-coaching to help you act consistently, regardless of life's messiness.