Emotion By Design

Emotion By Design, written by former Nike branding expert Greg Hoffman, shares insights and stories from nearly three decades of experience in creating powerful, emotionally resonant brands. The book offers a blueprint for inspiring creativity within organizations and forging deep connections with consumers, emphasizing principles like teamwork, memorable branding, and leaving a lasting legacy. It's a guide for brand-builders aiming to unlock the human element in their storytelling and brand identity.