The Art of Excellent Products
Narrated by Sam Rushton
- Released
- February 22, 2022
- Length
- 6 hrs 16 mins
- Format
- Unabridged Audiobook
- Publisher
- HarperCollins Leadership
"The Art of Excellent Products" explores the proven business principles behind Italy's renowned brands and how they have maintained their prestige over time. Through Riccard Illy’s personal experiences with his family's coffee company, readers will learn strategies for enhancing product quality, standing out in the marketplace, and building a lasting brand. This book offers insights into applying Italian business values to ensure competitiveness in today's dynamic industries.
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