Aaker on Branding
Narrated by Stephen P. Reiter
- Released
- May 7, 2025
- Length
- 8 hrs 32 mins
- Format
- Unabridged Audiobook
- Publisher
- Morgan James Publishing
Aaker on Branding distills essential branding principles from David Aaker’s body of work into a concise, practical guide for building strong, enduring brands. The updated edition features seven new chapters covering topics like brand communities, disruptive innovation, and more, offering actionable insights for strategizing, managing, and differentiating brands in a dynamic market.
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