Creative Blindness (And How to Cure It)

In this engaging collection of real-life stories, Dave Trott explores the essence of genuine creative vision, emphasizing problem solving, clarity of thought, and simplifying complexity. He demonstrates how creativity is present everywhere—from everyday situations to various professions—and offers timeless lessons that can be applied in advertising, business, and daily life. By learning to see differently, Trott explains how we can think differently and potentially change the world around us.