The Art of Selling to the Affluent

"The Art of Selling to the Affluent, 2nd Edition" provides updated insights into understanding and engaging today's affluent clients, reflecting recent changes influenced by the financial crisis. It offers guidance on overcoming social self-consciousness and navigating evolving purchase behaviors, backed by comprehensive research from The Oechli Institute. Authored by Matt Oechsli, a recognized expert in marketing and client development, the book aims to help sales professionals better attract, serve, and retain wealthy customers in a post-recession landscape.