Never Always, Never Never

"Never Always, Never Never" explores the importance of re-centering strategy in modern marketing, emphasizing how AI acts as an enhancer rather than a shortcut. Drawing on a wealth of research and experience, Patrick Gilbert highlights common misconceptions about loyalty and targeting, offering evidence-based principles to drive growth. The book also delves into the transformative role of AI in marketing, providing insights on how teams can develop an AI-first culture to stay ahead in an evolving landscape.