The 7 Biggest Mistakes When Making Sales Calls

"The 7 Biggest Mistakes When Making a Sales Call or Meeting" offers a straightforward, practical guide to selling effectively over the phone or in person, focusing on essential steps such as target selection, preparation, and closing without relying on gimmicks or theories. Written by veteran sales professional David Ryder, who has decades of experience across diverse markets worldwide, the book provides proven strategies that are simple to understand and implement. Part of the Golden Rules series, it breaks down the sales process into clear, manageable stages to help readers improve their sales success.