Dark Data & Dark Social

Dark Data explores the often-overlooked large volumes of unstructured, stored data that organizations keep "just in case," including the challenges of identifying valuable insights within it. The audiobook delves into strategies for discerning useful dark data from debris, building effective data science teams, and safely managing data disposal, all presented in an accessible and jargon-free manner. Additionally, it highlights the potential of "Dark Social," a highly valuable yet elusive source of real-time, anonymized data.