AI Isn't a Goal (or a Strategy)

"AI Isn’t a Goal (or a Strategy)" offers a pragmatic, field-tested approach to integrating AI into enterprise marketing efforts, emphasizing its role as a supporting capability aligned with concrete business objectives. The book busts common myths, provides practical checklists, scripts, and playbooks, and equips marketing leaders, data teams, and skeptics with the tools to turn AI initiatives into measurable results. It advocates for realistic expectations and strategic oversight to ensure AI investments deliver genuine value without falling prey to hype.