The Only Creative Process That Matters

"The Only Creative Process That Matters" by Saul Colt offers a practical, engaging roadmap for creating memorable marketing using two simple frameworks: WoMBAT and Laugh/Think/Cry. Unlike typical "go viral" guides, this book emphasizes developing real-world, actionable strategies to produce marketing that stands out and resonates. Designed for those eager to make an impact, it encourages readers to break away from safe, conventional approaches and develop work that is memorable, talked about, and meaningful.