American Girls, Beer, and Glenn Miller

As World War II began, General George C. Marshall sought to address the changing expectations of American soldiers, influenced by a society full of mass media and consumerism. Historian James J. Cooke offers a detailed look at how Marshall and civilian organizations developed morale services—including theaters, service clubs, and entertainment programs—aimed at boosting soldiers' spirits. These initiatives, like the USO and military exchange systems, played a vital role in maintaining morale and leave a lasting legacy in the Army’s support for its personnel.