When Machines Become Customers

This audiobook explores the transformative impact of generative AI on customer behavior, highlighting how machines are beginning to act as customers—shopping, making decisions, and even buying for themselves. It discusses the evolving relationship between businesses and autonomous machines, offering insights into how companies can adapt to this profound shift in the marketplace. With a focus on the future of business in the 21st century, it serves as a practical guide and survival manual for navigating this new era.