Cash Flow

"Cash Flow" by Steve Coughran offers a practical, easy-to-understand guide for business owners and leaders seeking long-term growth and resilience. Focusing on the seven key levers of cash flow, the book emphasizes the importance of financial discipline over just increasing revenue or profit, and provides tools like the Cash Flow Scorecard to assess and improve financial health. With real-world examples and strategic insights, it aims to help businesses navigate economic ups and downs by mastering cash flow management.