Practical Marketing Analytics

This practical guide offers a comprehensive overview of marketing analytics, focusing on how to analyze data for better decision-making in both strategic and tactical areas. Drawing on real-world experience and MBA-level insights, it covers topics like customer segmentation, value propositions, KPIs, and media analysis, with an emphasis on actionable techniques suitable for a range of business sizes. The book highlights how to apply analytics effectively in the fast-paced marketing environment, making complex concepts accessible for marketers, managers, and entrepreneurs alike.