Traction
Narrated by Gabriel Weinberg
- Released
- October 23, 2015
- Length
- 7 hrs 24 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
"Traction" by Gabriel Weinberg and Justin Mares explores the crucial concept of gaining and maintaining customer growth for startups. Drawing on interviews with successful founders, the book outlines 19 channels to help entrepreneurs identify the most effective strategies for their businesses. Organized around a practical three-step framework called Bullseye, it offers guidance on selecting and utilizing the right traction channels to drive sustainable growth.
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