The Digital Transformation Playbook

The Digital Transformation Playbook by David L. Rogers offers a comprehensive guide for established businesses seeking to adapt to the digital economy. Drawing on research and real-world case studies, it emphasizes strategic shifts in areas such as customers, competition, and innovation, highlighting how organizations can harness digital tools like data, platforms, and disruptive models. With practical frameworks and planning tools, the book aims to help legacy companies reinvent their strategies and capitalize on new digital opportunities for sustained growth.