Puff Piece

In Puff Piece, John Safran investigates the surprising shift of Philip Morris from a cigarette manufacturer to a health-focused company aiming to help smokers quit, while revealing their new tactics to continue their business through innovative products like IQOS. The audiobook explores how the tobacco industry is navigating regulatory changes, rebranding strategies, and evolving language to sustain their presence in a changing world. With a mix of humor and insight, it offers a thought-provoking look at the interplay between corporate strategy, public health, and language.