Tap

In "Tap," Anindya Ghose explores the burgeoning mobile economy, revealing how consumers' digital footprints provide valuable insights for businesses. Drawing from extensive research and real-world examples, he examines the complex and sometimes contradictory behaviors of mobile users, highlighting the potential for smartphones to serve as personalized assistants rather than intrusive tools. Ghose also identifies key forces shaping consumer actions and discusses the vast opportunities emerging in a world increasingly driven by technology like artificial intelligence and the Internet of Things.